Does the flat world have "passive" job seekers?

Hello Human Resources and Marketing Communications and welcome to my blog. My name is Darren Grant and I work at JWT EC. This blog was launched to start a conversation about recruiting in the flat world. Please share your thoughts and experiences.

As a North American Client Director, I am often asked to create sourcing strategies to find “passive” job seekers. But does the flat world even have “passive” job seekers?

I read the below African Proverb in Thomas Friedman's book "The world is flat" and I thought this is the perfect first entry for our blog.

Every morning in Africa, a gazelle wakes up.
It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up.
It knows it knows it must outrun the slowest gazelle or it will starve to death.
It doesn't matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.

In a flat world working harder than the person to your left and to your right is not enough. Imagine that as your headline on your monster or careerbuilder job posting.