Sunday, May 13, 2007

Word-of-mouth epidemic

A colleague of mine shared with me an article about the online word-of-mouth epidemic and how it impacts recruiting. I thought the article just scratched the surface on how powerful this epidemic really is.

The article got me thinking of a new way to search for jobs. What would happen to Monster or Careerbuilder if Google wrote a job engine algorithm that cataloged job results like Amazon catalogs books? That is right, I said Amazon the worlds largest bookseller.

This is how the word-of-mouth epidemic would work.

A job seeker would start by entering a search criteria. For example, Financial Analyst, American Express, New York City. (We all know this is how most people search anyway.)

The search result page will list the typical American Express matches and something NEW. A list of the other jobs that applicants applied for. This is what it would look like:

People who applied for this job also applied to these jobs: (Like Amazon's check out algorithm.)
Morgan Stanley - Sr. Analyst, New York City
AXA Advisors - Financial Analyst, New York City
Burger King - Financial Accountant, Coral Gables, Florida
Macy's - Finance Director, New York City

In addition to the job listings a job seeker can read comments from employees about the jobs/company.

Word-of-mouth epidemics can help big companies act small and small companies act big.

1 comment:

Anonymous said...

There is a huge number of article directories out there but only a
small handful of them are worth submitting to.
pagerank, better known as site optimization or search engine optimization?
We know the technology is available. Maintain a consistent voice, rather than setting a minimum number
of keywords. But when you do. We all want to be at risk of penalisation from Google.


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