Every Sunday my wife and I read the NY times. I start with the business section and she starts with the style section. She goes right to the wedding announcements and I go right to the job opportunities. The big difference is her section is GROWING and my section has disappeared.
But it is not just the jobs that disappeared it is the entire classified section.
These stats were published in AdWeek
Newspaper Online Ad Growth Slows
May 30, 2007
By Jennifer Saba/Editor & Publisher
The print classified category weighed down results. Classified advertising revenue dropped 13 percent to $3.5 billion. Within the category, real estate decreased 14 percent, help-wanted declined 14.5 percent, and automotive plummeted 20 percent
To read the full article click http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003591653
I am looking forward to the day when the NY Times wedding annoucements are only posted online.
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